ORGANIZATIONAL COMMITMENT, DIGITAL LITERACY, PROFESSIONAL TEACHERS, AND THE ROLE OF PRINCIPAL DIGITAL LEADERSHIP IN BUILDING INNOVATIVE ORGANIZATIONAL CULTURE IN EDUCATIONAL UNITS

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Hasanudin Hasanudin*, Sowiyah Sowiyah, Riswanti Rini, Bujang Rahman, Handoko Handoko

This study aims to analyze and determine the influence of organizational commitment, digital literacy, teacher professionalism, and the role of digital leadership of the principal in building an innovative organizational culture in educational units. By understanding the interaction between these factors, it is hoped that effective strategies can be identified to increase innovation in the educational environment.

The study used a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to junior high school principals throughout Lampung Province. Data analysis was conducted using descriptive and inferential statistical techniques to identify patterns of relationships between research variables and measure the influence of each factor on innovative organizational culture.

The results of the study indicate that (1) organizational commitment does not have a positive and significant effect on the principal's digital leadership, which can be interpreted as meaning that organizational commitment does not contribute much to the principal's digital leadership; (2) literacy has a positive and significant effect on the principal's digital leadership; (3) teacher professionalism has a positive and significant effect on the principal's digital leadership. (4) Organizational commitment has a positive and significant effect on innovative organizational culture; (5) Digital literacy does not have a positive and significant effect on innovative organizational culture, which can be interpreted as meaning that digital literacy does not contribute much to organizational culture but contributes positively to the principal's digital leadership; (6) Teacher professionalism has a positive and significant effect on organizational culture; (7) Principal digital leadership has a positive and significant effect on innovative organizational culture; (8) Organizational commitment, digital literacy and teacher professionalism have a positive and significant effect on the principal's digital leadership. The principal's digital leadership variable is simultaneously influenced by the variables of organizational commitment, digital literacy and teacher professionalism. (9) Organizational commitment, digital literacy and teacher professionalism have a positive and significant effect on the variable of innovative organizational culture. The results of quantitative analysis show that innovative organizational culture is simultaneously influenced by organizational commitment, digital literacy and teacher professionalism.