Ibero-American Journal of Exercise and Sports Psychology

Conceptual Dimensions of Fantasy in Contemporary Digital Art According To Merleau-Ponty's Proposals


Ruaa Nazim Hassan Bakhit* and Fatima Lateef Abdulla

The purpose of this paper is to identifying conceptual dimensions of fantasy in the digital art of sinful advertising in the light of Merleau-Ponty's proposals. Due to the breadth of the research, it was not possible to count it statistically, so the two researchers used what is available on social networking sites, as well as on the international Internet, and to benefit from them in accessing the digital artistic productions and identifying them in line with the objective of the current study. The two researchers chose a sample for the research; rather, they were (2) intentionally, according to the following encyclopedias. The two researchers used the qualitative content analysis method as a method for the current research. One of the most important results reached by the researcher is that: Digital art is represented in accordance with the presentation of a fantasy style that depends on the metaphor of forms, which may be unfamiliar, have been placed in a familiar context, or their forms are familiar and have been placed in an unfamiliar context. On a specific meaning by combining the image and truth, reality and imagination, subjectivity and objectivity, these methods astonished and aroused the receiver’s insight and insight towards enriching him intellectually and making him in a state of contemplation, induction, and moral and semantic referrals, as in Models (1) and (2). The art of fantasy advertising was manifested through the creativity of the designer artist in combining the aesthetics of the photographic image and the professionalism of the drawn image to combine the objective and subjective, imaginary and reality to reveal a dialogic discourse that represents hidden conflicts that reveal the tragedy of reality trying to mitigate its impact (2) It was rich in content and psychological dimensions. One of the most important recommendations recommended by the researchers is that: It is necessary that it be a subject dedicated to digital design in the Department of Art Education because contemporary arts and mostly thanks to technological developments are the most popular and employed, organizing workshops and educational seminars for students, and taking care of holding exhibitions specialized in digital arts, to increase the students’ visual taste and spread their thoughts and knowledge.


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