Tarek Tume Atua
Business Administration Department, College of Administration and Economics, University Of Anbar, Iraq
Publications
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Full Length Research Article
Marketing in Higher Education and its Role in Enhancing the World Ranking of Universities: An Exploratory Study in Iraqi Private Universities and Colleges
Author(s): Ahmed Dheyauldeen Salahaldin* and Tarek Tume Atua
The classification of higher education institutions is one of the basic, modern and important issues that exhaust the thinking of these institutions, especially the civil ones. Since the Iraqi private universities are among the universities that operate in an environment full of challenges and difficulties, therefore, the university classification issues are among the places in which these universities face difficulty in achieving them, and therefore these data must be taken into account. The main objective of this paper is to shed light on the activities, strategies and marketing mechanisms used by Iraqi private universities and to diagnose the role of these activities to achieve advanced ranks for these universities in local and international rankings. Accordingly, the researcher chose the scale (KPI) which is considered one of the basic and important criteria approved by the.. Read More»