Abolhasan Hosseini
Associate Professor, Department of Executive Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran
Publications
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Research Article
Designing the social media model and key success factors (KSF) in political marketing in the Iraqi parliamentary elections
Author(s): Anmar Sabti Mohammed, Morteza Movaghar*, Abolhasan Hosseini and Mohsen Alizadehsani
The domain of "political marketing" despite being relatively recent, has experienced rapid growth over the past decade. It currently draws interest from scholars across various disciplines beyond the traditional marketing sector. Many campaign analysts and social media experts highlight the growing significance of social media in political marketing. However, despite the agreement of researchers on the benefits of social media in political marketing, there is still no robust theory development within the field. In this regard, the present study aimed to provide a qualitative model of social media in political marketing in the Iraqi parliamentary elections. The research is applied in terms of purpose with an exploratory approach and is a qualitative study. The participants in the study were experts and specialists in the field of political social media marketing, 12 of whom w.. Read More»